FOUR TIPS FOR REVISING YOUR DIGITAL MARKETING STRATEGY DURING A CRISIS
WITH MORE PEOPLE BEING INSTRUCTED TO SHELTER AT HOME, WORK FROM HOME AND STAY IN TO HELP STOP THE SPREAD OF THE CORONAVIRUS.
THERE HAS BEEN A HUGE SURGE IN INTERNET TRAFFIC.
BUT DURING THESE TIMES OF UNCERTAINTY, IT CAN BE DIFFICULT FOR MARKETERS TO NAVIGATE THE DIGITAL LANDSCAPE.
BEING EMPATHETIC TOWARD YOUR AUDIENCE AND MAINTAINING THE INTEGRITY OF YOUR BRAND IS ESSENTIAL. AS THE FOUNDER AND CEO OF A MEDIA SOLUTIONS PROVIDER, I'VE OUTLINED FOUR TIPS TO HELP YOU FIND
CHECK NOW: WORDPRESS WEB DESIGN
THIS BALANCE: STAY THE COURSE. WHEN FACING A CRISIS, IT MIGHT FEEL LIKE THE SKY IS FALLING, BUT STICK TO YOUR PLANS. STAY CONSISTENT.
YOU MIGHT NEED TO REVISE YOUR DIGITAL MEDIA PLAN, BUT DON’T PAUSE OR INTERRUPT IT. REMAIN FOCUSED ON CUSTOMER ACQUISITION AND RETENTION. WHATEVER YOU’RE DOING, KEEP DOING IT
IF YOU'RE ABLE: EMAIL MARKETING, DIRECT MAIL, MOBILE MARKETING, DATA APPENDING, SEARCH ENGINE OPTIMISATION, PAY-PER-CLICK, CUSTOMER PROFILING AND ANALYTICS, ETC.
IF YOUR ORGANISATION HAS CREATED AND ROLLED OUT INTERACTIVE MARKETING AND HIGHLY TARGETED DATA CAMPAIGNS, DON’T LET THEM LANGUISH. REVISE YOUR MESSAGING.
FROM MY PERSPECTIVE, ONE OF THE MANY CHALLENGING THINGS ABOUT THE CORONAVIRUS IS THE UNCERTAINTY. NO ONE KNOWS WHAT’S NEXT; EVERY STEP MIGHT FEEL LIKE YOU'RE WALKING A BIT FURTHER INTO THE UNKNOWN.
THIS IS WHY I BELIEVE IT'S IMPORTANT TO REVISE YOUR MESSAGING. ENSURE ALL OF THE CONTENT YOU'RE SHARING IS AUTHENTIC AND SENSITIVE TO WHAT YOUR AUDIENCE IS GOING THROUGH.
ADDITIONALLY, PROVIDE YOUR AUDIENCE WITH ALL OF THE INFORMATION THEY NEED TO CONTINUE INTERACTING WITH YOUR BUSINESS. KEEP THEM UPDATED AS TO: • HOW YOUR OPERATING HOURS OR IN-STORE POLICIES HAVE CHANGED.
WHAT EFFECT THE CRISIS IS HAVING ON SPECIAL OFFERS, DISCOUNTS, PRODUCT/SERVICES ROLL OUTS, ETC. LET YOUR AUDIENCE KNOW, AND UPDATE THIS INFORMATION REGULARLY.
WHETHER YOUR SERVICES HAVE BEEN ADJUSTED. FOR EXAMPLE, DELIVERY AND STREAMING ARE SEEING EXPONENTIAL EXPANSION RIGHT NOW, SO IF THIS APPLIES TO YOUR ENTERPRISE, MAKE SURE IT’S CORE TO YOUR MESSAGING.
HOW YOUR STAFFING HAS CHANGED AND THE BEST WAY TO REACH YOUR ORGANISATION IF YOU’VE REDUCED STAFF. AGAIN, UPDATE THIS INFORMATION REGULARLY.
THERE HAS BEEN A HUGE SURGE IN INTERNET TRAFFIC.
BUT DURING THESE TIMES OF UNCERTAINTY, IT CAN BE DIFFICULT FOR MARKETERS TO NAVIGATE THE DIGITAL LANDSCAPE.
BEING EMPATHETIC TOWARD YOUR AUDIENCE AND MAINTAINING THE INTEGRITY OF YOUR BRAND IS ESSENTIAL. AS THE FOUNDER AND CEO OF A MEDIA SOLUTIONS PROVIDER, I'VE OUTLINED FOUR TIPS TO HELP YOU FIND
CHECK NOW: WORDPRESS WEB DESIGN
THIS BALANCE: STAY THE COURSE. WHEN FACING A CRISIS, IT MIGHT FEEL LIKE THE SKY IS FALLING, BUT STICK TO YOUR PLANS. STAY CONSISTENT.
YOU MIGHT NEED TO REVISE YOUR DIGITAL MEDIA PLAN, BUT DON’T PAUSE OR INTERRUPT IT. REMAIN FOCUSED ON CUSTOMER ACQUISITION AND RETENTION. WHATEVER YOU’RE DOING, KEEP DOING IT
IF YOU'RE ABLE: EMAIL MARKETING, DIRECT MAIL, MOBILE MARKETING, DATA APPENDING, SEARCH ENGINE OPTIMISATION, PAY-PER-CLICK, CUSTOMER PROFILING AND ANALYTICS, ETC.
IF YOUR ORGANISATION HAS CREATED AND ROLLED OUT INTERACTIVE MARKETING AND HIGHLY TARGETED DATA CAMPAIGNS, DON’T LET THEM LANGUISH. REVISE YOUR MESSAGING.
FROM MY PERSPECTIVE, ONE OF THE MANY CHALLENGING THINGS ABOUT THE CORONAVIRUS IS THE UNCERTAINTY. NO ONE KNOWS WHAT’S NEXT; EVERY STEP MIGHT FEEL LIKE YOU'RE WALKING A BIT FURTHER INTO THE UNKNOWN.
THIS IS WHY I BELIEVE IT'S IMPORTANT TO REVISE YOUR MESSAGING. ENSURE ALL OF THE CONTENT YOU'RE SHARING IS AUTHENTIC AND SENSITIVE TO WHAT YOUR AUDIENCE IS GOING THROUGH.
ADDITIONALLY, PROVIDE YOUR AUDIENCE WITH ALL OF THE INFORMATION THEY NEED TO CONTINUE INTERACTING WITH YOUR BUSINESS. KEEP THEM UPDATED AS TO: • HOW YOUR OPERATING HOURS OR IN-STORE POLICIES HAVE CHANGED.
WHAT EFFECT THE CRISIS IS HAVING ON SPECIAL OFFERS, DISCOUNTS, PRODUCT/SERVICES ROLL OUTS, ETC. LET YOUR AUDIENCE KNOW, AND UPDATE THIS INFORMATION REGULARLY.
WHETHER YOUR SERVICES HAVE BEEN ADJUSTED. FOR EXAMPLE, DELIVERY AND STREAMING ARE SEEING EXPONENTIAL EXPANSION RIGHT NOW, SO IF THIS APPLIES TO YOUR ENTERPRISE, MAKE SURE IT’S CORE TO YOUR MESSAGING.
HOW YOUR STAFFING HAS CHANGED AND THE BEST WAY TO REACH YOUR ORGANISATION IF YOU’VE REDUCED STAFF. AGAIN, UPDATE THIS INFORMATION REGULARLY.